Stila来自意大利文中的“stilare”，其意义是“签名”或者“书写”的意思。Stila从概念、配方、包装到设计都充满了革命性，其所有产品都来自创始人Jeanine Labell（专业彩妆师）的专业经验：拍摄、电视制作、杂志封面、服装秀等。

Stila的产品均采用高级成份，并使用于各种专业场合，其包装原料采用再生纸和回收铝、回收玻璃。

Stila的目标消费群从16岁到60岁的女性，其产品、化妆特质是专为everyday wonman所设计的。

官方网站的品牌故事：

modern. approachable. individual 

Created in 1994 by a top celebrity makeup artist, Stila is known for its modern, sophisticated, non-intimidating approach to beauty. The brand's innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colors have cemented its place on must-have lists of top beauty editors around the world.

The prestige color brand is a regular on the pages of magazines like Allure and InStyle, and frequents the runways of top designers during New York fashion week. Stila's goal is to help every woman celebrate her own unique beauty; to look and feel like the best version of herself; and to have fun doing it